Growth and Expansion Pros and Cons:
There is significant under-utilization of the manufacturing capacity. The business could easily support a doubling of sales volume for the existing product line. There are new products that have not yet been rolled out. The business model has not effectively utilized the company's ability to remove legacy equipment from the market as a means of creating demand for new equipment.
There have been relatively few export sales although the product lines are internationally competitive. The company relies on traditional sales & marketing methods and has not made
effective use of the internet.